Details: Charcoal is a natural teeth whitener. Our activated charcoal powder is specially created with coconut shell and its fibers that are ground super fine to keep your teeth safe from harsh abrasion. We formulated our activated charcoal and added a few extra great healthy ingredients like bentonite, coconut oil and orange seed oil, mixed in with teeny tine amount of mint to keep everything fresh. Throughout history humans have been using charcoal powder to clean teeth and freshen up breath. Studies have shown continued use of activated coconut charcoal powder may help in protecting teeth from every day food stains like coffee, tea, wine etc. This also not only helps remove plaques but also polishes teeth and makes them brighter & whiter. A word of caution, as with any products, keep out of reach of children (believe me its messy!). Avoid contact with eyes. In case of contact, rinse with cold water. If you experience any sensitivity or discomfort, please discontinue use.